Social Media

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When a traveler goes online to book a hotel, do they go to your website? Or do they visit sites like Expedia,  Booking.com, or Airbnb? How do you position your hotel and website as desirable destinations?

Well, the only way a guest visits your site directly is when they recognize your hotel. Unless you are a Marriott, a Hilton, or a Four Seasons, you’ve got work to do.

The best way to make yourself known is to create an online presence. It’s about putting the right content in the right place through hotel social media strategies and content marketing. Still, it’s not enough to have beautiful Instagram or Facebook profiles. You need to make your hotel a desirable destination across all channels.

Sun Travel Solutions (STS) can help  your hotel capitalize on social media marketing exposure. 

Every hotel is different and there is no one-size-fits-all hotel social media strategy. You may run a boutique hotel or a Bed and Breakfast in a trendy vacation spot. On the other hand, you may only cater to business clientele. Perhaps, you want to cater to a mix of guests year round.

It’s important to remember that most travelers don’t start making travel preparations by booking a hotel. First, they imagine themselves in various destinations.

Do I want to go to Florida or Puerto Rico for my vacation? Do I want to take the kids or just my spouse? Do I want to drive or fly? Destination shopping starts with dreaming. planning, then booking.

The majority of travelers expect hospitality providers to engage with them before and during their trip to enhance their experience. So, for any hotel that considers itself a vacation destination, it’s important to create content that reaches guests at every “micro-moment” of the journey. To make sure you reach all possible future guests, you need to dominate several  social media channels at once.