Revenue & Yield Management

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Sun Travel Solutions (STS) will operate as a part of your team taking on the responsibilities and duties of revenue management and business development. Working beside your executive management, we will be implementing best practices, proven techniques and the latest travel distribution developments to help you outperform your competition and become a leader in your local market. 

We will be covering the areas and actions highlighted below when taking over a hotel:

· Adopt a healthy market segmentation for the hotel

· Assist with budgeting and develop a forecasting model adapted to the market segments

· Increase revenue by stimulating demand and use existing demand for the destination

· Push forward the hotel on potential distribution channels to enlarge the demand

· Optimize direct sales and distribution via website and phone

· Structure the pricing management grid and set strategic pricing in terms of public and negotiated rates with multiple lengths of stay. Pricing will be recommended per period of demand: low to high periods. Negotiated corporate rates will be reviewed in relation to the production of corporate accounts. 

· Review or create a demand calendar, and analyze the strength of demand day by day per period with day-by-day rate strategies.

· Review forecasting models to make sure they are acutely predicting future demand for each segment and price

· Develop monthly rate strategy sheets for day-by-day pricing strategy, pricing strategy per channels of distribution; and yield strategies with L.O.S. restrictions on peak periods

· Load or review rates for all electronic distribution channels to ensure that all prices, including corporate rates, are correctly shown and bookable 

· Handle all revenue management tasks on a daily, weekly and monthly basis